BACKGROUND
Luxury Brands is a dynamic brand building agency co-owned by Jeremy Nel & Annette Cowley-Nel.
Together, Jeremy and Annette have over 20 years of highly successful local and international marketing experience, with a proven track record and an exclusive client base that is managed with a high level of personalised service.
The agency comprises a focused team of chosen professionals, all motivated and geared towards offering a comprehensive and justifiable turn-key marketing solution.
The Luxury Brands team are known to be the very best in their field, and have been instrumental in launching and positioning some of the most successful luxury brands and businesses in South Africa.
At Luxury Brands it's about results. Results achieved by our professional team designing and implementing innovative marketing and sales solutions that ultimately lead to targeted brand visibility, product sales and importantly bottom line profit.
SERVICES
Design
Luxury Brands has a dedicated team offering innovative, turn-key design solutions from logo origination to brochure design and concept implementation.
Media Relations
Luxury Brands thinks ink! That means developing specific story angles for targeted publications, matching the message to the medium, and shaping the pitch to sell the story. Our clients appear regularly in financial and top-end lifestyle and trade publications, syndicated columns, online publications, radio, TV, and more. We have extensive property experience and invaluable personal contacts in this arena.
Writing Services
Luxury Brands has a seasoned team of writers dedicated to writing media releases and user stories for our clients. Our writers understand what sparks a reporter's interest, how to differentiate our clients, and how to craft a bespoke message to maximise placement opportunities.
Media Kits
Luxury Brands will generate media kits informing the media on a company's products or services, ranging from press releases, fact sheets and product brochures to photos and corporate background information. We will generate media kits that communicate a brand's story in the most effective manner with bottom line profit always as a priority.
Product Launches
From grand openings and launch parties to announcing new products and websites of all kinds, Luxury Brands has helped introduce many bespoke products and services. We plant the seeds before the launch, manage the roll-out, and maintain a high level of focussed awareness long after the initial flurry of publicity is over. Our follow through is what has gained our clients major exposure to date.
Electronic Communications
Luxury Brands offers a turn-key e-commerce solution from website design, generation of e-newsletters, e-brochures, CRM and access to strategic databases.
Strategic Ad Placement
Luxury Brands researches and manages the entire strategic media placement process in order to create the best possible visibility, including strategy, placement, negotiation of discounts and obtaining the best possible positioning.
Photography
Luxury Brands offers a complete in-house digital image solution and has national associates to manage any job of any size.
Sales to Tour Operators & Travel Agents
We have a dedicated sales agent who specialises in the luxury travel market and generates sales via personal appointments with selected local and international Tour Operators and Travel agents.
